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Thursday, September 15, 2011

Tuesday, March 8, 2011

About Google Adsense?

  • What is Google AdSense?
  • What is AdSense for content?
  • What is AdSense for search?
  • How much will I earn with AdSense?
  • How do I earn money with AdSense?
  • Do I have to pay to use AdSense?
  • Can I filter the ads that are displayed on my site?
  • How does Google target ads to my website?
  • What makes Google AdSense different from other ad networks?
  • Does participation in AdSense affect my site's position in the Google search results?
  • Does Google guarantee revenues?
  • How can I advertise on AdSense sites?
  • What is the AdSense revenue share?
  • How do I earn with AdSense for search?
  • What's the difference between AdWords and AdSense?
  • What languages does AdSense support?
  • What is AdSense?

    Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

    AdSense outlined

    • Get paid for displaying targeted Google ads on your site
    • Customize ads easily to match your site's look and feel
    • Track your success with online reports
    • Read how publishers found success with AdSense in our case studies

    How does it work?

    1. Choose the type and placement of ad units to be displayed

      • Specify where you want ads to appear
      • Choose what types of ads can compete for those slots

    2. Highest-paying ads display

      • Advertisers bid on your inventory in a real-time auction
      • Always show the highest-paying ad

    3. Get paid

      • Google bills advertisers and ad networks
      • Get paid through our reliable payment options

    More features

    • Filter competitors’ or unwanted ads
    • Choose within a wide variety of ad formats
    • Identify opportunities with performance reports and Google Analytics integration
    • Read how publishers found success with AdSense in our case studies

    If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.



    Get Started now

    Our specialist team will review your application and you’ll receive a follow-up email within about a week. If you’re accepted into the program, you can sign in to your new account to get the HTML code that will display ads on your web pages.


    Learn more visit google Adsense site

    What is AdSense for content?

    If you own or manage a website, blog, or forum, AdSense can help you earn from your content.

    AdSense for content is a way for website publishers of all sizes to earn money by displaying Google ads on their website's content pages. The ads are related to what your users are looking for on your site, so they'll help you enhance your content pages while earning from them.


    Through AdSense, ads from Google's advertiser network are served on content pages like this one, from nameadog.com

    AdSense is free, and you'll earn when users click on or view the ads on your site, depending on the type of ad. For more information, visit the sections below:

    How does it work?

    • Google places relevant cost-per-click (CPC) and cost per thousand impressions (CPM) ads in the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over AdSense will automatically display the ads that will generate the maximum revenue for a page -- and the maximum revenue for you.

    • Keep your users coming back with contextually targeted ads. You want to make more money from advertising, but you don't want to show irrelevant ads to your users. AdSense solves this problem by automatically delivering text, image ads and link units that are precisely targeted to your site and your site content -- ads so well-matched that your readers will actually find them useful.

    • Access thousands of advertisers with minimal effort. AdSense displays ads from our vast network of AdWords advertisers. Our advertisers range from global brands to small local companies, in categories from Education to Travel, Mortgages to Patio Furniture, and just about everything in between.

    What features does AdSense provide?

    • Block unwanted ads: You can filter competitive ads, or other ads you want to keep off your site, simply by telling us which URLs to block.

    • Choose your own default ads: In the unlikely event that Google can't show targeted ads on your page, we'll let you display a backup ad of your choice. This ensures that your advertising space is always being used effectively.

    • Customize ads to complement your site: We let you customize the appearance of your ads to match your site's look and feel. Choose from our pre-set color palettes, or design your own palette from over 200 colors.

    • Track your earnings with online reports. With AdSense, you can monitor your ad performance with customizable online reports that offer details like the number of ad impressions, clicks, and click-through rate. Our flexible reporting tools let you track the performance of specific ad formats, colors and pages, and spot trends quickly and easily.

    Don’t have an AdSense account?

    What is AdSense for search?

    AdSense for search is a free product that lets you to place a Custom Search Engine on your site to provide users with web search. You'll also earn revenue from relevant ads on the search results page.

    AdSense for search offers you the following:

    • choosing the content your users search: your site, a collection of sites you choose, or the entire web. You can also prioritize and restrict search to specific sections of sites.
    • customization of look and feel - you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
    • monetization of search results pages with targeted ads.

    If you're an existing AdSense publisher, you can easily add AdSense for search to your site. If you're new to AdSense, just complete our quick online application.

    How much will I earn with AdSense?

    There's no precise answer, because your earnings will depend on a number of factors.

    • The type of ads appearing on your pages: By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and our system automatically selects those which will generate the most revenue for you while ensuring a good user experience.
    • The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
    • How many AdSense products you use: You can earn from AdSense in many different ways -- by displaying ads on your webpages, by providing search to your users, by displaying ads in feeds, and more. Using more AdSense products will increase your potential earnings.

    The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. Sign up now.

    Once you're a part of Google AdSense, you can see your earnings at any time by signing in and viewing your reports. You'll be able to see the total number of ad clicks, impressions, clickthrough rate, and your total earnings. This information will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program.


    Ready to get started?

    How do I earn money with AdSense?

    The main way of earning revenue with AdSense is by displaying Google ads on your site.

    With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings every time the ad appears to a user viewing your site.

    You can also generate earnings while enabling your users to search your site and the web. for more Learn go to the google Adsense site ( earning with AdSense for search.)

    Do I have to pay to use AdSense?

    No, participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense.

    You may also wish to submit an application now.

    Can I filter the ads that are displayed on my site?

    Yes, you can prevent ads from appearing on your pages using two tools in your account.

    • Competitive Ad Filter
      This filter lets you create and manage a list of websites whose ads you'd prefer not to show on your pages. Add a URL to your filter list, and ads from that site will no longer display on your pages.
    • Ad Review Center
      This tool allows you to prevent placement-targeted ads from appearing on your pages. You can block ads by advertiser or by ad group.

    Keep in mind, though, that filtering ads may decrease ad competition to appear on your pages, which can decrease your potential earnings.

    What is AdSense for search?

    AdSense for search is a free product that lets you to place a Custom Search Engine on your site to provide users with web search. You'll also earn revenue from relevant ads on the search results page.

    AdSense for search offers you the following:

    • choosing the content your users search: your site, a collection of sites you choose, or the entire web. You can also prioritize and restrict search to specific sections of sites.
    • customization of look and feel - you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
    • monetization of search results pages with targeted ads.

    If you're an existing AdSense publisher, you can easily add AdSense for search to your site. If you're new to AdSense, just complete our quick online application.

    How does Google target ads to my website?

    Google automatically delivers ads that are targeted to your content or audience. We do this in several ways:

    • Contextual targeting
      Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.

    • Placement targeting
      With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer.

    • Interest-based advertising
      Interest-based advertising enables advertisers to reach users based on their interests (e.g. 'sports enthusiasts'), and allows them to show ads based on a user's previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, the Ads Preferences Manager lets users view and edit their interest categories.

    Our technology can also determine the primary language of a page. If your content is in a language supported by our program, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.

    What makes Google AdSense different from other ad networks?

    This innovative Google business solution will help you unleash the true revenue potential of your site. Here are just some of the advantages of our program:

    • Run ads that will interest your users.
      Google AdSense delivers easy to read and text and image-based ads targeted to the content of your pages and AdSense for search queries.
    • Leverage Google search technology.
      The proprietary Google search and page-ranking technologies are the foundation for AdSense. We understand the context and content of webpages and precisely match Google ads to your pages.
    • Run ads targeted to your audience
      In addition to keyword-targeted ads, Google also provides placement-targeted advertisements, offering pay-per-impression ads that are specifically suited for your pages.
    • Filter unwanted ads.
      Google combines an editorial team, filtering technology, and your input to create a robust set of filters that are right for you.
    • Getting started is fast and easy.
      Getting started with AdSense is easy and requires no engineering resources on your side. We give you a few lines of HTML that you add to any of your webpages. It takes just minutes, after which you'll be serving Google ads on your pages - and generating more advertising revenue.

    Does participation in AdSense affect my site's position in the Google search results?

    Participating in Google AdSense does not affect your site's rank in Google search results and will not affect the search results we deliver. Google believes strongly in freedom of expression and therefore offers broad access to content across the web. Our search results are unbiased by our relationships with paying advertisers and publishers. We will continue to show search results according to our PageRank technology.

    Adding the AdSense code to your site will not queue your pages for crawling by our main index bots. While our bot (starting with 'Mediapartners-Google') does crawl content pages for the purpose of targeting ads, participation in AdSense does not increase the number of pages from a site in our main index.

    Does Google guarantee revenues?

    Since the revenue that you may earn through Google AdSense depends on the content of each of your webpages or the search terms entered by your users, as well as the availability of related Google ads, Google does not guarantee that you will earn any revenue amount.

    How can I advertise on AdSense sites?

    If you're interested in advertising on our network of content sites, as well as on Google.com and our search network, please visit the AdWords homepage. From the homepage, you'll be able to sign up to run targeted advertising regardless of your budget.

    You can also read more about AdWords at AdWords Support. Click through to the Getting Started section for information aimed at first-time users of Google AdWords.

    What is the AdSense revenue share?

    For displaying ads with AdSense for content, publishers receive 68% of the amount Google collects from advertisers. For AdSense for search, publishers receive 51% of the amount collected from advertisers. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.

    We believe our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if the Google ads on your site generate $100, with our 68% revenue share you'd receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you'd receive $40.

    With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you're earning the most possible for every ad impression you receive.

    How do I earn with AdSense for search?

    AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.

    You won't, however, receive revenue from user searches through your AdSense for search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.

    What's the difference between AdWords and AdSense?

    The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit www.adwords.google.com.

    The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.

    What languages does AdSense support?

    Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:

    Arabic French Polish
    Bulgarian German Portuguese
    Chinese (simplified) Greek Romanian
    Chinese (traditional) Hebrew Russian
    Croatian Hungarian Serbian
    Czech Italian Slovak
    Danish Japanese Spanish
    Dutch Korean Swedish
    English Latvian Thai
    Finnish Lithuanian Turkish
    Norwegian Ukranian

    In addition, AdSense for search is available in Indonesian and Vietnamese. These languages are not supported for AdSense for content pages.

    You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.


    About Adsense?

  • What is Google AdSense?
  • What is AdSense for content?
  • What is AdSense for search?
  • How much will I earn with AdSense?
  • How do I earn money with AdSense?
  • Do I have to pay to use AdSense?
  • Can I filter the ads that are displayed on my site?
  • How does Google target ads to my website?
  • What makes Google AdSense different from other ad networks?
  • Does participation in AdSense affect my site's position in the Google search results?
  • Does Google guarantee revenues?
  • How can I advertise on AdSense sites?
  • What is the AdSense revenue share?
  • How do I earn with AdSense for search?
  • What's the difference between AdWords and AdSense?
  • What languages does AdSense support?
  • Do I have to own a website to use AdSense?

    Yes, you must have access to edit the HTML source code of the website you submit in your application in order to be able to display Google ads or an AdSense for search box.

    • If you've created a website via a content management system (CMS) providing hosting (for example, Blogger, Wordpress), you can submit its URL providing that you have access to AdSense or to the HTML source code from the interface.


    • If you don't have a website, or your site isn't compatible with JavaScript, the options below will help you get started with AdSense. Keep in mind that the AdSense ad code and search code may be used on any page on any site that complies with our Program Policies.

      1. Create a new blog using Google's weblog service, Blogger. Through Blogger, beginner webmasters can display Google ads without ever copying or pasting HTML code. Signing up for a Blogger account is fast, easy and free.

        Once you've created your blog, you can begin displaying Google ads in minutes by following the instructions here.
      2. Create a new site using Google's web hosting service, Google Sites. To begin designing and publishing your own Google-hosted website, please visit http://sites.google.com. For more information, read "Adding AdSense to your Google Site".

    If you submit a site you don't own (for example, www.google.com), you won't be able to place the AdSense code on the site and your application will not be approved.

    Ready to get started?


    Google AdSense Program Policies

    Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

    Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

    Invalid Clicks and Impressions


    Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

    Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

    Encouraging Clicks


    Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

    In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

    • Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
    • Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
    • Direct user attention to the ads using arrows or other graphical gimmicks.
    • Place misleading images alongside individual ads.
    • Place ads in a floating box script.
    • Format ads so that they become indistinguishable from other content on that page.
    • Format site content so that it is difficult to distinguish it from ads.
    • Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

    Content Guidelines


    Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance


    Friday, February 11, 2011

    How to Create Blogger Posts and Menus

    How to Create Blogger Posts and Menus

    In this tutorial I will cover basic Blogspot functions like creating new posts and rearranging page elements.

    Creating New Posts

    1. Open up your blog. Again, go to http://blogger.com and log in if you don’t yet remember the exact address. Or if you are on a page, find the NEW POST link in the top right corner, as shown below.
      blogspot20
      blogspot21B
    2. Type in your post, a Title, and Labels. Note that the “Labels” are the equivalent of keywords from a webpage – make sure to include them since they will enable visitors to better search for your pages. Click on SAVE NOW to save a draft. To publish, click on PUBLISH POST.
      blogspot22blogspot23
    3. If you want to insert images in your posts, click on the image icon, browse
      to find and then upload your photo, and then click OK, as shown below.
      After your image is inserted into your post, click on the image and you
      will have options to align it left, right, or center as well as make it
      bigger or smaller. Remember to PUBLISH!
      blogspot32B

    Rearranging Page Elements

    Once you are logged in, either click on

    Customize from one of your blog pages displayed, or

    Layout from your Dashboard. Choose the

    Page Elements tab as shown below.

    blogspot24
    You will see a screen like the one shown below.
    Click on Edit to edit each component.
    You may also drag and drop some components to rearrange your blog.
    Below the image, I have notes and suggestions for different components.
    blogspot25

    • NavBar Configuration – This is personal choice. Whatever color looks best.
    • Configure Header – In the Title it is important that you place 1-3 keywords that correspond best to your blog and the search traffic you might want to capture. For example, if your blog features Free Printable Crafts, you would want those keywords in the title. In the Description, also feature those key words along with a little more detail. You can also create a custom header in this edit window, as described at this layout guide.
    • Top Menu – The title here is immaterial. It only shows up in edit mode so you might as well leave it alone unless you want to rename it something line “menu bar”. Leave the Number or Links to Show blank if you want to use your top menu as a navigation tool (which I would suggest). Leave the Sorting option set at Don’t Sort. You can manually move links around. If you have a top menu, you can create a navigational structure by doing the following:
      1. First create posts that will serve as linking points to key areas of your site. So if you had a craft site, you might have a post called “Free Printable Crafts” and another post called “Fabric Crafts”. You might also want to create some major pages within each of these categories. For example, you might have a page linking out to different Printable Holiday Crafts and Printable Childrens Crafts. Also, within this example, you could have Holiday Fabric Crafts and Easy Fabric Crafts. So you will have to to do this and then return to the Top Menu edit mode.
    1. Within the top menu edit mode, you will enter the URL and name of each major category link, as shown below. After each link, click on ADD LINK to add another link.
      blogspot26B
    2. To enter subcategory menu items, enter a dash in front of the name, as shown below. Note that this method works with the free templates I provide that use Artisteer. I am not sure that it will work with other layouts or templates.
      blogspot27
    3. When you have all your menu links and menu sub-links entered, get them in the correct order by clicking the up or down arrows as shown below. Make sure your subitems (with a dash in front) lie under the appropriate main menu item. Remember to SAVE!
      blogspot28
    4. A screenshot of the sample blog with the new menu structure (and a crafts theme) is shown below. Having this type of menu allows visitors to find popular items quickly, rather than searching through years of blog archived posts. blogspot29B
    5. Note that most blogspot (aka blogger) templates and layouts do not include this top menu bar. I have some free blogspot templates that you can use that do include this top menu bar – click here to view these layouts. I would highly recommend having such a menu.
  • Blog Posts – Change the number of post to show (if you want) from 7 to whatever. Keep in mind that if you show 20 posts, then when someone goes to your home page they will have to wait for 20 posts to load up! Personally I would keep it at 7 or so. We will cover the Show Ads option in the make money section so leave it alone for now. All other settings are probably fine the way they are but you can tinker with them if you want.
  • About Me – This is an important section to fill in. You should put your full name and any credentials and experience you have that adds credibility to whatever you have to offer on your blog. You may wish to keep your location undisclosed, however. About Me will show up in a side bar, if you so choose (I would recommend that you show it). People do read these sections, at least I do.
  • Followers – a good thing to have on your blog. Don’t edit the colors. They already match your template colors!
  • Blog Archive – You can choose to archive more often than monthly, if you want. In addition, you may wish to use a flat list to shorten the list. Again, the top menu discussed above will eliminate the need for visitors to dig through archives to find posts.
  • Footer Links – This is a handy place to put less important links to content that should be on every page. For example, you could create a Contact Information page and then create a link to it. Or create a page that links to other significant posts or blogs on your site or some other sites. I know of no way to create sub links like was done in the Menu Bar. Otherwise, create these links as was done in the menu bar.
  • Copyright Text – Fill this in with your copyright information. A good idea!
  • More Gadgets? If you noticed, I had a Facebook Share gadget on my page. I found this by first clicking on Add a Gadget in the area of the edit screen I wanted the gadget. Then I searched for this gadget and when I found it I clicked on the + sign. After you add it, you can move it or edit it, if you want.
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